The Campaign: Ready to Redefine Your Commute?
Luxury has long been defined by exclusivity and aesthetics—but what if it was defined by how it moves, adapts, and performs?
TAVERI challenges the outdated idea that premium clothing is meant to be delicate or reserved for special occasions. Instead, we create luxury that works as hard as you do—garments that transition effortlessly through the demands of modern life.
For too long, commuters have had to choose between performance and elegance, protection and refinement, movement and style. TAVERI eliminates that choice, merging precision engineering with elevated design to create apparel that works in motion—whether on the street, in the office, or off-duty.
#BuiltForMotion
TAVERI garments are engineered for movement—structured yet flexible, tailored yet unrestricted. Every stitch, seam, and fabric choice is made to enhance motion, ensuring that comfort never compromises sophistication.
- Fluid design that transitions seamlessly from commute to destination.
- Freedom of movement without sacrificing sharp silhouettes.
- All-day wearability—one outfit, multiple settings.
#EngineeredForLife
Longevity and purpose drive everything we create. Fast fashion is disposable—TAVERI is built to last. Our materials and construction are meticulously selected to withstand daily wear, travel, and changing environments without losing their shape or integrity.
- Abrasion-resistant textiles for durability.
- Multi-seasonal fabrics that function across seasons.
- Sustainable production model—we don’t overproduce; we refine and (re)create only when demand meets our standards.
#WhatsYourSkinWorth
Luxury should never come at the cost of protection. More than a bold statement, this is a challenge to rethink what you wear every day—because real protection isn’t optional.
TAVERI garments are CE-AA certified, meeting the official European safety standard for abrasion resistance and durability—protection typically found in high-performance motorcycle gear. Unlike conventional commuter wear, our pieces are engineered to shield without sacrificing elegance.
- CE-AA certification ensures tested and proven durability.
- High-performance abrasion-resistant textiles defend against the unexpected.
- Protection with lightness and refinement—breathable, comfortable, and designed for all-day wear.
More Than a Launch—A Redefinition of luxury.
This campaign is more than a collection launch—it’s a redefinition of what luxury can be for the modern commuter. By merging performance, protection, and refined aesthetics, TAVERI sets a new standard for those who refuse to compromise.
Are you ready to redefine your commute?
Below you will find the links to our visuals, texts and these will be updated continously throughout the year. If you have any specific question - please let us know by reaching out:
TAVERI - Atelier
atelier@taverimoto.com
+41 79 248 71 64 (Arinda Huber)
The Story behind TAVERI
Swiss precision meets modern mobility. Inspired by legendary racer Luigi Taveri, we bring the same dedication to performance and resilience to apparel.
TAVERI was created for those who move—across cities, industries, and lifestyles. We craft refined, protective, and adaptable essentials that eliminate the need for wardrobe changes and seasonal overhauls.
The Collection: Designed for Motion
Luxury isn’t just about aesthetics—it’s about how clothing moves, adapts, and performs in real life. TAVERI redefines luxury wear for those who demand more from their wardrobe: style, function, and protection, all in one.
- CE-AA Certified Protection – Unlike traditional fashion, TAVERI meets European safety standards for abrasion resistance, offering discreet yet official protection with lightness and refinement.
- Built for Motion – Every detail is designed for seamless transitions, eliminating the need for outfit changes between commuting, working, and socializing.
- Seasonless Design – No more fast fashion cycles. Lightweight, breathable, and versatile fabrics ensure comfort year-round.
- Smart Textiles & Precision Tailoring – Single Layer Multi-purpose fabrics with durability, and stretch, combined with tailored silhouettes that move with you.
- Sustainably Produced – TAVERI pieces are only (re)produced when 60% is sold, ensuring exclusivity, reducing waste, and prioritizing intentional design over excess.
TAVERI is not just clothing—it’s an evolution of how luxury wear functions in everyday life.
The TAVERI Standard
We don’t chase trends. We don’t overproduce. We craft essentials that last.
TAVERI operates on a lean, agile model, redefining how luxury fashion is created. Instead of a traditional in-house team, we bring together a network of expert freelancers—specialists in design, engineering, and production—who collaborate only when needed.
This technology-driven, decentralized approach allows us to:
- Ensure the highest level of craftsmanship by working with specialists rather than mass production teams.
- Reduce waste and unnecessary overhead, focusing resources on quality rather than excess.
- Stay adaptable and innovative, continuously improving design, materials, and functionality through cutting-edge tools and techniques.
TAVERI pieces are only (re)produced when 60% is sold, ensuring exclusivity, sustainability, and an uncompromising commitment to intentional design.
