The Story Behind TAVERI
TAVERI started because we couldn’t find what we were looking for. We needed clothing that could keep up—something refined yet protective, elegant yet functional. Whether commuting, traveling, or simply moving through the day, we didn’t want to compromise between style, comfort, and real protection. So, we created it ourselves.
From the beginning, we knew TAVERI had to be different—not just another fashion brand, but a better way to dress. Inspired by Swiss craftsmanship and the resilience of Luigi Taveri, we took the same precision, durability, and innovation found in motorsports and applied it to everyday essentials.
Meet the People
TAVERI is shaped by a small, dedicated team, each bringing their own expertise—but all sharing the same belief: clothing should move as effortlessly as the people who wear it.
- Britta is the mind behind how TAVERI works. With years in product design and design thinking, she ensures every piece feels intuitive—adapting to movement, function, and everyday life.
- Eric sees the world through a lens—literally. As a photographer and storyteller, he shapes TAVERI’s visual identity, capturing not just the clothing, but the way it moves and lives.
- Arinda makes sure it all comes together. With a background in fashion operations, she connects brand, product, and production, making sure TAVERI isn’t just an idea, but a reality.
What we Believe
We don’t believe daily life should be restricted by outfit decisions—changing for the commute, changing for the office, changing again for the evening. Clothing should move with you, adapt effortlessly, and never slow you down.
That’s why:
- We reject fast fashion—we only (re)produce when 60% is sold, reducing waste and creating with purpose.
- We believe protection and elegance shouldn’t be separate—our CE-AA certified fabrics prove you can have both.
- We design for movement, not just aesthetics—because real luxury adapts to your life, not the other way around.
This isn’t just fashion. This is how we choose to move through life.